Arsen Gurgov, of Louis Licari Salon, engaged SJI to create a unique brand identity and website.
The logo design centered around Arsen's name, in order to develop his unique brand. The design exploration led to the simple, yet elegant final mark, which reflects the sophistication displayed in the work of this master stylist.
SJI produced a photo and video shoot, providing rich media content for the site, which features a custom interactive image gallery and video player. The new website was developed in WordPress, which enables the client to easily manage and update content.
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