SJI designed key promotional materials for Nikon which were featured at the PhotoPlus Expo in New York City—the largest photography event in the world.
For the Creative Lighting System guide, SJI employed engaging headlines, bold layouts and striking images to express the artistry made possible with Nikon technology.
SJI has been designing Nikon World magazine on an ongoing basis. The quarterly publication features a sophisticated but sparing editorial design that lets the images do most of the talking.
Another ongoing project is the Nikon World Calendar, which is a key dealer giveaway. One of the biggest challenges is selecting 12 perfect shots from thousands of extraordinary images.
Nikon's Digital Product Guide is designed as an exciting and appealing reference piece, while presenting a vast amount of information about the latest digital product line.
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