What’s your type?

The courageous hero. The wise old sage. The rebellious outlaw. From The Iliad to Gone with the Wind to Star Wars, universal character types have lived within our culture since the beginnings of civilization. They are part of our collective … Continued

On Bread and Branding

One might wonder what exactly bread has to do with branding, or design, or advertising. Never mind bread from 100 years ago. But this is no normal bread. This bread is special; it’s sliced bread. The story of sliced bread … Continued

Breaking Brands: IHOP

IHOP’s big “IHOb” reveal hit yesterday, to immediate derision across social media, and potentially worse, some confusion created among its most important audience: the consumer. What did the “b” stand for? Burgers. The speed and wit with which some of … Continued

2017 Holiday Wrap

This holiday season, we created a bold set of wrapping paper patterns great for gift-wrapping all year round. You can print one, or print them all, on your own inkjet or laser printer.   Click to download the full set … Continued

An SJI Valentine Short

Now, more than ever, on Valentine’s Day and every day, let’s all share the love…

SJI Associates Hamilton's America on PBS

Bringing Hamilton’s America to Life

We are always very proud to work with PBS, no matter what the project. We completely share their enthusiasm for making the worlds of music, theater, dance and art available to all. This time, though, we were more excited than … Continued