What Audiences should the brand story be tailored to? (Partner and sponsors, parents and caregivers, teachers, kids,etc.)
How do those audiences currently perceive Callisto Media’s kids’ properties?
What is Callisto Kids unique selling proposition?
How do you see the role of data within your story?
What makes your content for kids so attractive?
What about Callisto Kids content makes it exciting and engaging to children and young adults? To parents and caregivers?
What makes your programming stand out on YouTube?
What are the main benefits you can bring to your partners and sponsors?
What brands do you see as main competitors?
What three words come to mind when describing Callisto Kids?
What does success look like for you 1, 2, 5 years out?
What are your potential blind spots as a brand? What is your brand most “at risk” for?
Which brands do you admire, why?
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