Creativity is Contagious

Lettering design for SJI gum packaging

For this spring, we wanted to create new gum packages that would be fresh, fun, and inviting.

Hand-lettering is such an amazing design skill and it takes more work than one can imagine. There’s the initial freehand sketch followed by several gridded layouts to get the right slabs and circles. Our designer has selected a few photos of how the work is done from the get-go to the final product.

 

Lettering SJI's Gum Packaging
Lettering SJI's Gum Packaging
Lettering SJI's Gum Packaging
Lettering SJI's Gum Packaging
Lettering SJI's Gum Packaging
Lettering SJI's Gum Packaging