National Geographic a night of adventure
Web Design | Email Marketing | Digital | Tagline
We created a digital press campaign turning a night of National Geographic premieres into an event.
Challenge
How do you turn a night of premieres into a must-watch event? That was the challenge National Geographic gave us in developing a digital campaign promoting the new season of Running Wild with Bear Grylls and the new series Race to the Center of the Earth to the press.
Insight
While both shows had engaging key art, simply repurposing them wouldn’t help elevate the night into something special. Something new that combined themes and artwork from both shows was called for.
Approach
The back-to-back premieres were branded as A Night of Adventure. The bold, eye-catching yellow and black color palette helped immediately differentiate the event from other National Geographic shows.
Execution
To bring the look and feel of the campaign to life, we designed & developed a campaign landing page to live on the Nat Geo TV Press Room website, as well as a corresponding email blast.
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SJI helped brand and promote this exciting new programming block for us. Their creative and technical capabilities brought the campaign to life in an exciting manner. The result is a bold and compelling approach and set of assets that helped drive our promotional efforts.
Brian Everett VP OF CREATIVE DESIGN, NATIONAL GEOGRAPHIC
