Key Art | Digital
Continuing our partnership with National Geographic, SJI created platform art for 250 new Nat Geo titles, helping audiences engage with their content as Disney+ rapidly expands its streaming library. For every title, SJI designed full creative suites, which included a custom logo and a full spectrum of platform art.
The series and films span the wide range of subjects National Geographic is known for: from cutting-edge discovery and adventure series, to documentaries dealing with contemporary issues like COVID-19 and climate change, to historical documentaries on WWII and the Titanic. No matter what the subject, SJI developed a comprehensive creative suite of platform art, crafting dynamic narratives to draw in and engage the 116M subscribers of Disney+.
Extending Nat Geo’s Reach
SJI also produced partner creative suites for every title, extending National Geographic’s storytelling reach to streaming platforms including Apple TV, Fire TV, Roku, AndroidTV, Xbox One and the Nat Geo TV mobile app.
The television landscape has evolved over the past few years with new streaming platforms and a tidal wave of shows vying for viewers’ attention. SJI Associates has a commendable talent for making content that cuts through. From launching National Geographic on Disney+ to developing a variety of key art and brand design campaigns for both trade and consumer audiences, they bring the highest level of care and consideration to every assignment that comes their way. Their creative sensibilities and collaborative spirit have helped create a working relationship that I value.
Brian Everett VP Design, National Geographic