Scholastic Harry Potter Tagline


SJI created a spot for Scholastic promoting the new trade paperback editions of the Harry Potter book series with newly illustrated covers by acclaimed illustrator Kazu Kibuishi. The spot brings Kazu’s magical world to life, helping introduce Harry Potter to a new generation of readers.

Book Teaser

The spot debuted at a special Scholastic Store event celebrating the 15th anniversary of the U.S. publication of Harry Potter and the Sorcerer’s Stone. It will be airing on television, online and in movie theaters across the country.