NAMING | IDENTITY | ADVERTISING | DIGITAL
When HBO prepared to launch HBO NOW, its revolutionary new standalone subscription VOD service, they enlisted SJI to create the brand identity and launch materials.
Creative messaging and graphics packages were adapted for print and digital tactics, targeting both consumers and trade.
To accompany the app’s release, HBO produced tutorial videos for use by affiliates, educating consumers on the new product while showing them how to log in and start watching. Upon launch, HBO NOW became one of the top downloaded apps in the iTunes store.