Branding | Motion
How does a brand make the world a better place? More than ever, consumers and businesses alike want to know the answer, and they’re often making decisions based on a brand’s ideals. HBO has been an exemplar in translating its own core values—respect, compassion, and inspiring us to lift each other up—into a broad range of corporate responsibility actions. Our challenge was to communicate them all in an impactful, concise and emotional way.
The creative strategy was to weave HBO’s brand story throughout the different social initiatives by referencing their shows, talent, and their employees. This reinforces, with authenticity, how and why HBO is involved in the issues it takes action on. From the stars of Game of Thrones and Insecure, to the everyday people working behind the scenes, this company-wide involvement shows HBO’s dedication to inspiring each other every day, and making the world a better place.
In the words of HBO CEO Richard Plepler, “If we can nudge the world together, we can do three extraordinary things: we can ennoble our companies, ennoble this industry, and I assure you that if we wrap our arms around each other, we can ennoble our country.”
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