National Geographic introducing the next generation

Key Art | Advertising | Digital | Motion

We created key art for the new season of the hit show Life Below Zero and its spinoff series, Life Below Zero: Next Generation. Throughout, we wanted to convey the vast scope of the series’ chilling landscape: a challenging ordeal to overcome. Next Generation key art introduced the all-new cast, while Life Below Zero focused on the isolating environment. Artwork co-promoting the shows ran on air and across social media channels.