Team Rubicon making a difference, one volunteer at a time
Advertising | Out-of-home
We helped Team Rubicon reach new volunteers through a digital out-of-home campaign, furthering their mission to respond to humanitarian crises around the world.
CHALLENGE
Create awareness and interest in Team Rubicon among service-minded people of diverse backgrounds, leading them to volunteer with the organization to aid global communities before, during, and after disasters.
INSIGHT
In order to expand upon the organization’s traditional volunteer base of military veterans, we needed to effectively communicate that anyone of any background could help.
APPROACH
We created a campaign focused on individuals and the effect they could have, calling for potential volunteers to “be the one” to help those in need. Coupled with a series of images showcasing a diverse range of volunteers, we effectively communicated that everyone can make a difference.
EXECUTION
Team Rubicon’s brand colors were leveraged to create a bold, striking design aesthetic that would immediately stand out and be flexible enough to work across a wide range of sizes. The nationwide campaign utilized digital out-of-home media and featured more than 30 unique executions.
“Suzy and her entire team at SJI were a pleasure to work with on our OOH campaign. They came to the table with several ideas and helped capture our messaging in a very concise and compelling way. Since launching the new OOH assets we’ve received very positive feedback from our volunteers, staff, and supporters.”
KATRINA JAMESON DEPUTY DIRECTOR, BRAND & CREATIVE SERVICES, TEAM RUBICON
