ABC Nashville

STYLE GUIDE | PACKAGING | ILLUSTRATION | DESIGN

A little bit of glitz. A whole lot of glamor. And a lot of down-home drama. It was all music to our ears when we had the opportunity to bring ABC’s hit series Nashville to retail markets nationwide.


ABC Nashville packaging system
Packaging

In creating the Nashville retail brand, we wanted to convey the excitement and thrill of being “under the spotlight” at a live music event. The resulting packaging system communicates that energy, while giving a premium feel to the products.


Two main themes were created for the guide, reflecting the nature of the show itself. A Glitz & Glam theme, complete with sparkling golden-hued patterns and sparkling graphics palette, was further embellished with product concepts.


Classic Country was similarly represented with a warmer, natural, “worn” selection of graphics and product concepts.