Advertising | Social | Digital


How does a brand get into the cultural conversation around the Academy Awards?

Nat Geo WILD enlisted SJI to playfully reimagine the posters for the Best Picture nominees. Our engaging executions highlight some of today’s top films, with a furry twist. The posters were featured in, and created a huge buzz, while promoting the return of Nat Geo’s BARKFEST after the awards season.

Oscars and dogs? That’s a powerful combination!