NatGeo was looking for a big bang with its first-ever scripted series “Genius,” about Albert Einstein, starring Academy Award winner Geoffrey Rush, and produced by Ron Howard and Brian Grazer. They looked to SJI to develop a promotional kit targeted to critics, press, and key influencers to create buzz for this high-profile project.
The attention-getting box included the first two episodes, and intriguing gifts related to the show.
The accompanying photo book with behind-the-scenes photography illustrated the rich production values of the series exploring one of the most recognized scientific figures in history.
