ADVERTISING | DIGITAL
SJI created an engaging digital campaign for Poldark, a new adaptation of the romantic period drama and fan favorite on PBS Masterpiece.
The campaign leveraged the lush period costumes and scenery, along with the dashing Captain Poldark, to entice a whole new generation to watch. The creative included rich media banners, full screen skins and roadblocks on high traffic sites.
In addition to tune-in videos, character galleries were featured, to introduce the characters and their storylines.
From a smoldering hero, to an uncommon leading lady, viewers can discover some of the series’ most colorful characters and share their enthusiasm on social media using #PoldarkPBS.