PBS Poldark Digital Campaign

ADVERTISING | DIGITAL

SJI created an engaging digital campaign for Poldark, a new adaptation of the romantic period drama and fan favorite on PBS Masterpiece.


DIGITAL CAMPAIGN

The campaign leveraged the lush period costumes and scenery, along with the dashing Captain Poldark, to entice a whole new generation to watch. The creative included rich media banners, full screen skins and roadblocks on high traffic sites.

In addition to tune-in videos, character galleries were featured, to introduce the characters and their storylines.

From a smoldering hero, to an uncommon leading lady, viewers can discover some of the series’ most colorful characters and share their enthusiasm on social media using #PoldarkPBS.