HBO promoting sex (and the city)

Invitations | Packaging

Because “Sex” never goes out of style, here’s a look back at our work for this hit series.

How do you promote a show that was becoming a cultural phenomenon? Go a little over the top, which is what we were able to do for the premiere invitations for each season of HBO’s Sex and the City. Each invite featured iconic elements from the show like a pair of Carrie’s Manolo Blahniks, a lacy bra, and a working window shade to peek through. The final season’s invitation was essentially a love note to New York City, which was almost a fifth character, along with Carrie, Samantha, Miranda and Charlotte.

INVITATIONS

Packaging

When the series completed its run, SJI designed the ultimate Sex and the City collector’s item: the complete 6-season DVD boxed set. A lush velvety pink box with foil stamped city skyline contained the DVDs and a beautiful episode-by-episode guide booklet, filled with memorable scenes from the series. Sarah Jessica Parker herself enjoys autographing these sets for fans.

And speaking of fans, there’s a lot of excitement over a planned reboot of the series called And Just Like That on HBO Max.