Branding | tagline | Advertising | Motion | Digital
Rubicon Project, a leading programmatic advertising marketplace, looked to SJI to shake things up with a multiplatform branding campaign.
Rubicon Project doing branding better
With a nod and a wink, our creative approach was to go with bold, attention-grabbing headlines and iconographic imagery that would work well across all campaign tactics. The creative inspired curiosity, while clearly communicating the firm’s core attributes as a trusted, expert partner making the digital advertising ecosystem better and smarter, on a global scale.
ANIMATED DIGITAL
Individual ads focusing on key offerings came together through a digital media campaign running across trade websites, connecting directly to ad sales and media planner audiences.
The neon-sign-inspired graphics came to life in digital media and motion, while allowing an expansion of the brand messaging. Concepts communicated core brand values as well as specific product selling points and benefits—all through flickering infographic animations.
Rubicon Project made full use of the campaign for the Ad Week trade show, from the floor booth, to show-centric mini-sites and landing pages, premiums, and more. The campaign helped Rubicon break through and make a substantial impression on both attendees and the industry as a whole.
"Suzy Jurist and her team at SJI are fantastic to work with. It's like working with an agency that has known our brand & objectives for years.
From the first call, to the initial kickoff meeting, to the wide array of concepts presented, they really connected with our brand and helped bring it to life."
—Mari Kim Novak CMO, Rubicon Project
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