HBO Game of Thrones: promoting a global phenomenon

Advertising | Digital | Print | Collateral

67 betrayals. 7 kingdoms. 3 dragons. 1 final season. SJI proudly worked with HBO to create a range of distributor marketing campaign tactics, engaging partners and driving acquisition around the final season of Game of Thrones, helping to bring excitement to a fever pitch, and positioning the final season as a can’t-miss cultural event!

Campaign elements helped engage partners and educate call center representatives on the most effective ways to promote HBO to their customers. We created multiple on-site tactics: from in-depth brochures and email creative, to bold posters and LCD screens, to a miniature desktop Iron Throne.

SJI is proud to be a part of this unique global phenomenon. And even prouder to be on #TeamArya.