The Knot. Yours. Truly.


How does an established, leading brand connect with their audience in a deeper, more personal way? That was the challenge we took on when rebranding The Knot, the #1 wedding brand across digital and print media.

The cornerstone of the rebrand was the tagline “Yours. Truly.” which expresses The Knot’s brand promise: they will help you create a wedding experience that is uniquely your own. The new tagline was matched with striking photography which communicates that promise, bringing the brand to life.

Brand campaign concepts were created for use across multiple media, with headlines and images that further emphasized the Knot’s mission.

The Knot Website

The refreshed brand launched with an updated website and a Guinness-record-breaking champagne toast event at Fulton Center, and has been rolled out across multiple tactics. The success of the project has led to additional ongoing branding and advertising projects with The X/O Group.

SJI was the ONLY agency we trusted to take on the role of helping us reposition The Knot brand to today’s millennial bride and groom. Their brand positioning and creative development work are now at the heart of our brand, permeating every consumer and b2b marketing touchpoint, and are without a doubt helping us achieve our vision of inspiring, planning & booking every wedding in America – with love!
— Dhanusha Sivajee CMO, XO Group