Promotional | Packaging

SJI was tapped by National Geographic to create a promotional kit to announce their powerful eight-part miniseries The Long Road Home. Inspired by the heroic story and the critically acclaimed series, the contents of the kit was designed to reflect the gravity of the subject matter. The series recounts the story of the Army’s 1st Cavalry Division’s fight for survival during a deadly ambush in Sadr City in 2004, and their families’ agonizing wait on the home front.

A key element of the kit was the donation card for the USO, just one of Nat Geo’s numerous partnerships with organizations assisting service members, in tandem with the series launch. The kit was sent to critics, press and key influencers, including those in the military.