The Nocturnals Book 2, Cover

ADVERTISING | DIGITAL | INTERACTIVE | KEY ART

How do you brand an unknown book series in a crowded tween market? SJI took on the challenge of branding, book design and advertising for Tracey Hecht’s new series, The Nocturnals. Our approach to the design was “fresh, elegant and visually captivating and yet…always in service of the business objective,” said Ms. Hecht.