Advertising | Digital | Interactive | Key Art
How do you brand an unknown book series in a crowded tween market? SJI took on the challenge of branding, book design and advertising for Tracey Hecht’s new series, The Nocturnals. Our approach to the design was “fresh, elegant and visually captivating and yet…always in service of the business objective,” said Ms. Hecht.
We developed the identity with a logo that playfully reinforces the nighttime setting, using a moon for the “O.” The book cover design employs Kate Leibman’s charming illustrations of nocturnal creatures to draw young readers into their mysterious world. The die-cut book jacket adds another eye-catching element to the design.
To build awareness for the new brand, we partnered with Fabled Films to create a digital campaign targeting parents. We devised multiple directions to find the most effective banner and Facebook advertising. According to Ms. Hecht, “As a small company, there really is no greater value than a partner who elevates your content and business proposition.”
SJI is the rare partner who is brilliant both creatively as well as strategically!"
Tracey Hecht Principal, Fabled Films/Fabled Films Press
