Branding | Tagline | Advertising | Digital
We created an engaging, lighthearted ad campaign positioning Yieldmo as the smart ad exchange.
When digital ad exchange Yieldmo asked us to create their first ad campaign, we knew the creative needed to quickly grab attention while promoting sometimes complex adtech services.
Instead of attempting to explain the entirety of Yieldmo’s services, the technologies that powered them, and the benefits they offered, we opted for a solution that was lighter, entertaining and concise.
We positioned Yieldmo as the smart exchange, immediately elevating them over their competitors with a claim substantiated by their unique, proprietary technology.
Ads paired fun, snappy headlines with clean, emoji-infused typography to grab attention and draw the audience in. The concept allowed us wide latitude to convey a range of benefits and ideas without getting weighed down by overly technical jargon or cliched technology images while also being easily adaptable to animations.
The campaign ran across industry channels and has led to a continuing relationship with Yieldmo on a variety of projects.
The team at SJI are fantastic collaborators and operate as an extension of our team. They were uniquely able to take our company's value propositions and turn them into a compelling ad campaign that has delivered outstanding results. I recommend them highly for their strategic thinking and dedication to going the extra mile in everything they produce.
Mari Kim Novak Chief Marketing Officer, Yieldmo