ADVERTISING | DIGITAL | OUT-OF-HOME
SJI created a multi-platform ad campaign for the launch of “Think Wednesday,” a primetime programming block on PBS. The family friendly content included NOVA, Nature and Your Inner Fish.
The print creative included a full page ad in the NY Times Science section, along with featured strip ads.
Out-of-home banners reached families in high traffic areas at zoos and aquariums in several key markets.
Online rich media banners engaged viewers with multiple video choices that were updated weekly.