ADVERTISING | DIGITAL | OUT-OF-HOME
SJI created a multi-platform ad campaign for the launch of “Think Wednesday,” a primetime programming block on PBS. The family friendly content included NOVA, Nature and Your Inner Fish.
The print creative included a full page ad in the NY Times Science section, along with featured strip ads.
Out-of-home
Out-of-home banners reached families in high traffic areas at zoos and aquariums in several key markets.
Digital Campaign
Online rich media banners engaged viewers with multiple video choices that were updated weekly.
