Branding | Creative | Digital | Identity

Year after year, Mattel’s Day Out With Thomas brings Thomas & Friends events to children across country. SJI was brought on board in 2016 to develop the Day out With Thomas Marketing Kit and all associated marketing materials with the annual theme of “The Ready, Set, Go Tour.” For 2017, our creative was anchored by the Day Out With Thomas “Friendship Tour” logo, for use in all this year’s event marketing and promotional materials.