Identity | Branding | Marketing Kit | Design | Digital
Every year, Mattel’s Day Out With Thomas tour brings Thomas the Tank Engine to dozens of locations across the United States and Canada, giving families the opportunity to take a train ride with Thomas, meet Sir Topham Hatt, and enjoy many more Thomas & Friends themed activities.
SJI began by designing the Day Out With Thomas Ready, Set, Go Tour 2016 logo, used in event promotions all across the country.
SJI did a wonderful job on our marketing kit from concept to final delivery. They took the time to truly understand our brand and provided creative that exceeded our expectations from the very beginning. With some agencies, you feel like a small fish in their large pond, but not with SJI. Suzy and her team were always dedicated, responsive, and in touch. Working with them was a breeze and I look forward to our next project together.
—Alaina Wong Associate Manager of Marketing, Mattel Live Events & Attractions
Bold, colorful marketing materials included billboards, posters, flyers, postcards and more. Both English and Spanish versions were developed for all materials.
The event print promotions were complemented by a digital campaign of ad banners, email blasts, social media images and more. The Day Out With Thomas 2016 microsite was also designed by SJI.