Disney+ true stories of self-discovery
Key Art | Advertising | Digital
We created key art, character posters, platform artwork, and a full digital campaign for the Disney+ series Growing Up.
CHALLENGE
In order to convey the compelling nature of this groundbreaking hybrid docu-series exploring the challenges, triumphs, and complexities of adolescence, we needed to create equally compelling artwork.
INSIGHT
It was important to represent the wide range of lived experiences explored within the series, and the diverse paths of self-discovery and acceptance that young people face.
APPROACH
We showcased individuals with unique stories and backgrounds, creating multiple entry points for our audience. Brilliant, multi-hued color overlays and effects brought the imagery together while expressing the vibrant lives of the show’s young subjects.
EXECUTION
Two main pieces of key art were developed along with a series of individual character posters that made up a wide-ranging digital campaign consisting of dozens of sizes and tactics. A full suite of platform artwork was created for Disney+ as well as partner platforms.
SJI was an amazing partner to us on the campaign for Growing Up from concept through final execution. They were able to capture a hero key art image that felt uplifting, as well as singles of all the individuals highlighting their inspirational stories. SJI are amazing partners who I value and trust.
Janice Wismar Director Design, Disney Branded Television
