Branding | Video | Social

Handmade biscotti. Homemade flair. The best organic ingredients. Put them together, and it’s the perfect recipe for a delicious campaign for Genova’s Biscotti. SJI got right in the kitchen with the creators and bakers from this savory startup, showcasing the artisanal qualities and friendly personality that make the company unique. Six videos were directed, shot, and cut together, forming the foundation of  engaging creative that is running across all social channels, and featured on the company site.