National Geographic wicked like never before

KEY ART | DIGITAL | PRINT

For the 10^th season of the hit National Geographic series Wicked Tuna, we wanted to create key art that celebrated the series’ anniversary as well as represented the themes of the show. The captains and crews, usually competing against one another, had to work together for the first time to overcome the unique challenges of the past year. A bold, graphic X – the roman numeral for 10 – proved to meet both goals, by offering the perfect holding device to bring the cast together.