advertising | design | digital | print
When PBS began production of Wild Alaska Live, a three-night multi-platform event, they called on SJI to help generate buzz, and viewers, through key art, social and online marketing materials. Co-produced with the BBC, the show features striking live footage of predators and prey, including bears, wolves, moose, orcas and eagles as they take part in the summer feast in one of the largest remaining wilderness areas on earth.
The key art conveys the thrill of the experience and the majesty of the Alaskan landscape, with animals weaving in and out of the title treatment. “Experience America’s wild side” is an enticing invitation to viewers to be a part of it.
The key art provided the foundation for social posts and the online campaign. On Facebook, Instagram and Twitter, viewers will get a behind-the-scenes look at the massive production, and be able to dive deeper into the stories.
