William Greenberg Desserts

BRANDING | IDENTITY | PACKAGING

The only thing better than black and white cookies from William Greenberg Desserts? Getting to redesign the identity of this famous NYC bakery. We dove in, providing a fresh, bold look that translates easily across all applications.


William Greenberg Desserts
Branding

The shop reopened with the new look, helping drive foot traffic and sales. And helping us snag a boxload of treats to eat in appreciation. Sweet!

What a pleasure to work with SJI! They understood exactly what I needed and delivered it perfectly and immediately. They are incredibly creative, focused and fun to work with. Their can-do attitude comes through in everything they do. I am so happy to be part of the SJI family.
—Carol Becker President and CEO