branding | digital | identity | illustration | motion
SJI is home to quite a few comic book fans, all of whom jumped at the opportunity to create the brand identity for Zuda—a new online comic website for DC Comics.
We created a flexible icon system for the website, which hosted original content across multiple genres—from horror to romance and everything in between.
Zuda helped launch the careers of a number of creative comic book writers and artists, before being folded back into the DC Comics brand.
SJI has since worked on multiple identity projects with DC Comics.