We dive in deep, discussing the project with your team and reviewing all your brand’s touchpoints. A reference library of your peers and competitors will be constructed, showing the different ways they communicate around their brand. We’ll perform a series of meetings and interviews, adding rich texture to our discovery process while providing a new window into the thoughts of your team—and your consumers. Based on our findings, additional research may be recommended, potentially including workshops, focus groups, or surveys.
• Brand Audits
• Competitive Landscapes
• Focus Groups
• Brand Workshops
Insights from the Discovery phase are transformed into an actionable strategic plan. Utilizing our understanding of your audiences’ key motivational drivers, we’ll determine how to best communicate with them in an authentic, distinctive, and persuasive way. Our strategy will be laid out in a creative brief, recommending how best to achieve your objectives and framing the creative exploration to come.
• Brand Tenets
• Creative Direction
A creative team will be dedicated from our internal group of strategists, writers, designers, illustrators, animators, and developers. Working closely together, they will develop a range of concepts reflecting the overall strategy, from which the most compelling will be presented. Through feedback and discussions, concepts will be revised and iterated until a direction is finalized.
• Mission, Vision & Values
• Brand Pillars
• Brand Voice
• Brand Story
• Logo System
The approved direction will be transformed from creative vision into tangible creative assets. Collaborating with your team, we will present each tactic for review, refinement, and finalization, working in a turnkey fashion to deliver components in a timely manner. All along, we’ll adjust as needed to take advantage of any new insights.
• Brand Guidelines
What can we do for you?
Whether building a brand from the ground up or refining or expanding an existing one, we can help with all aspects of your brand identity. We have deep experience in creating and elevating brands across different industries, including naming and taglines, purpose, mission, and vision statements, and core graphic assets, logos, and brand guidelines.
• Brand Identity
• Strategic Positioning
• Naming & Tagline
From the largest billboard to the smallest mobile ad, we’re experts at making key art that makes an impact at any scale on any platform. Working with partners such as Disney, Nat Geo, HBO, PBS, A+E, and more, we’re trusted to develop and execute key art campaigns and platform artwork for the biggest brands in entertainment.
• Poster Design
• Streaming Assets
• Digital & Print Paid Media
• Art Direction
Competing with thousands of ad messages every day, you’ve only a split second to be seen, be heard, and make an impression.
It’s our mission to make that moment count. By crafting campaigns as elegantly simple as they are creatively engaging, we can help you stand out, connect—and be remembered.
• B2B Communications
• 360 Campaigns
• Experiential Activations
• Press & Influencer Kits
“Suzy Jurist and her team at SJI are fantastic to work with. It's like working with an agency that has known our brand & objectives for years. From the first call, to the initial kickoff meeting, to the wide array of concepts presented, they really connected with our brand and helped bring it to life.”
Mari Kim NovakCMO, Rubicon Project
“Having worked with SJI for over 7 years I can say they are my preferred agency for all creative projects. Not only is their work stellar and reflective of our vision and goals, but also, they are a complete pleasure at every interaction. Their progressive and on-trend creative lens was apparent in the unique vision they developed to set us apart from our competition.”
Christina WalkerDirector, Business Development Experiences (LBE), Netflix
“Not only did SJI bring an enormous amount of creative energy and ideas, they brought the expertise and reserves to help us execute successfully. From concept to brand design to web development and final delivery, they were a valuable partner as we navigated a transitional time, setting us up to achieve our objectives.”
Franceca Ernst KhanChief Brand and Digital Marketing Officer, The Clinton Foundation
“Suzy Jurist and the team are great to work with on so many levels. They’re strategic, creative, and terrific partners. She’s involved in projects from beginning to end, so you get the most experienced thinking. They’ll go to the ends of the Earth to get you outstanding work on time and on budget.”
Jennifer BallSVP Marketing, BBC
“I have worked with SJI many times over the years and their stunning work always exceeds our expectations. We have worked together on logos and branding for new books series, new imprints and repackaging of existing books series.”
Joann HillCreative Director, Disney Hyperion at Disney Publishing Group