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work

  • National Geographic

    extending a seismic love story from screen to print

  • Disney+

    true stories of self-discovery

  • National Geographic

    celebrating America’s natural wonders

  • Sesame Workshop

    preparing a new animated series for lift off

  • National Geographic

    raising earth day awareness through entertainment

  • National Geographic

    turning a press mailing into an investigation

  • Yieldmo

    the smart campaign.

  • ESPN

    promoting a W.

  • National Geographic

    a world of creative for Nat Geo

  • Disney+

    the stories behind the attractions you love

  • Every Child a Reader

    no adults allowed!

  • Sesame Workshop

    introducing Elmo’s new furry friend

  • GRAPHIX

    branding an industry leader

  • Marcum

    welcoming new hires

  • PBS

    revealing the man behind the myth

  • National Geographic

    wicked like never before

  • Haydon Corporation

    positioning an industry leader

  • National Geographic

    a night of adventure

  • HBO

    promoting sex (and the city)

  • National Geographic

    introducing the next generation

  • Britbox

    bringing British streaming to America

  • National Geographic

    where brain power meets star power

  • United Nations

    galvanizing a global movement

  • PBS

    launching a national storytelling project

  • The New York Landmarks Conservancy

    preserving the city we love

  • One Wave

    transforming the concert experience

  • National Geographic

    bringing Nat Geo to Disney+

  • National Geographic

    launching a Disney+ original

  • PBS

    celebrating Country Music

  • American Experience

    bringing history to life

  • Pinna

    activating kids’ imaginations

  • HBO

    Game of Thrones: promoting a global phenomenon

  • Nat Geo Wild

    a furry twist to this year’s Oscars

  • PBS

    telling Jane Austen’s final story

  • Fred Rogers Productions

    turning a 50-year legacy into a forward-looking brand

  • Discovery Destinations

    Discovery

    turning an entertainment brand into an experience

  • PBS

    The Great American Read

  • Ideas in Action

    HBO

    ideals in action

  • Buddie GO

    Buddie Go

    branding on the go

  • Reading Is Lit

    HBO

    Reading is Lit

  • HBO FYC 2018

    HBO

    Emmy packaging

  • NBCU Downton Abbey Exhibition

    NBC Universal

    Downton Abbey: The Exhibition

  • Nat Geo the Long Road Home

    National Geographic

    The Long Road Home

  • HBO BRYANT PARK

    HBO

    Bryant Park Summer Film Festival

  • PBS

    The Vietnam War

  • Wild Alaska PBS

    PBS

    wild Alaska live

  • NatGeo Genuis

    National Geographic

    promoting a “Genius”

  • Fusion Media Group

    Fusion Media Group

    building a brand—and branding an audience

  • Rubicon

    Rubicon Project

    doing branding better

  • Hamilton

    PBS

    spotlighting Hamilton’s America

  • Mattel 2017

    Mattel

    helping Thomas the Tank Engine set friendship in motio

  • Mercy Street Season 2

    PBS

    the drama continues: Mercy Street s2 campaign

  • Dawn the fox of the Nocturnals Brigade.

    Fabled Films

    launching The Nocturnals on their nighttime adventures

  • Repositioning Tribune Media for a changing landscape

    Tribune

    repositioning Tribune Media for a changing landscape

  • The Jewish Board

    The Jewish Board

    a rebrand with heart

  • urning a book series into a destination

    Penguin Random House

    turning a book series into a destination

  • Mattel: Thomas the Tank Engine

    Mattel

    helping Thomas the Tank Engine roll through 2016

  • Fresh Air Fund Invite 2015

    The Fresh Air Fund

    event branding

  • Indian Summers

    PBS

    Indian Summers digital campaign

  • Born Again Virgin

    TV One

    Born Again Virgin campaign

  • Hitch Switch

    The XO Group

    HitchSwitch brand campaign

  • HBO International Catalogue

    HBO

    international distribution 2015

  • HBO NOW

    HBO

    HBO Now identity

  • Wolf Hall

    PBS

    Wolf Hall campaign

  • Trionics

    retail packaging

  • The XO Group

    creating a brand for The Knot that is theirs. truly.

  • Downton Abbey Season 5

    PBS

    driving tune-in to Downton Abbey

  • Launching Downton Abbey in Style

    NBC Universal

    launching Downton Abbey in style

  • A+E Networks

    A&E Networks

    bringing A+E Networks to life

  • HBO Emmy Campaign

    HBO

    an HBO Emmy campaign nothing short of “brilliant”

  • Scholastic

    cracking the code of The 39 Clues

  • Think Wednesday

    PBS

    Think Wednesday

  • MLS Style Guide

    MLS

    kicking off Major League Soccer’s licensing program

  • The Consensus Project

    The Consensus Project

    helping resolve the global warming debate

  • HBO GO

    HBO

    helping HBO take TV everywhere—with HBO GO

SJI Associates
127 W 24th Street, 2nd Floor.
New York, NY 10011

212.391.7770
hello@sjiassociates.com

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