HIGH VISIBILITY
A sweeping out-of-home campaign featured large-scale placements across the country. In New York City, A Small Light illuminated Times Square and appeared throughout major transportation hubs, including a takeover of the Oculus at World Trade Center station, serving over 250,000 commuters daily.
National Geographic
A Small Light
Advertising   |   Featured Key Art
“SJI Associates brought this campaign to life with bold, powerful creative that extended across a number of high-profile placements and platforms. The visuals were true to the era but modern in their execution with an arresting tone.” Brian Everett Vice President Design, National Geographic & Disney Branded Television
DIGITAL CAMPAIGN
The extensive campaign reached beyond OOH to print ads in major newspapers and a digital blitz, calling viewers to action with home page takeovers, roadblocks and banners across major news sites, streaming providers and smart TV platforms.