National Geographic celebrating America’s natural wonders
Key Art | Advertising | Digital
We created a suite of platform materials and a full digital and OOH campaign for National Geographic’s America the Beautiful series.
CHALLENGE
How could we represent America’s varied wildlife and vast landscapes in a bold, engaging way? That was the challenge presented to us by Nat Geo for their America the Beautiful series.
INSIGHTS
To successfully convey the nature of the show across varied media, we knew we had to reinterpret and extend the existing key art in a way that would give it depth and adaptability.
APPROACH
By combining images of sweeping vistas with engaging animal photography, we were able to create a series of strikingly iconic key art that beautifully conveyed the nature of the show. From larger-than-life animated Times Square digital billboards to the smallest streaming platform canvases, the silhouetted wildlife montages were designed to stand out across every size and execution.
EXECUTION
The OOH campaign ran across multiple locations including Times Square and 300+ Link NYC Kiosks. An extensive digital campaign included homepage takeovers of The New York Times and The Weather Channel, and placements on sites including Apple News, Hulu, ABC, CNN, Roku, Spotify, Vizio, and YouTube.
Finally, 60+ platform art assets were created for use on Disney+ and their partners, driving a global audience to discover the natural wonders that make America beautiful.
