DIGITAL
Diverse digital initiatives were implemented, ranging from website roadblocks to skins on industry-leading websites like Deadline and Variety. Tailored email blasts were sent to individual trade unions, ensuring the content resonated with each recipient. This personalized approach facilitated voters’ access to highlighted titles and promoted talent for award nominations. For voters and entertainment professionals, we created digital invitations to screening events at the DGA Theater in Los Angeles.
Disney Branded Television
Emmy FYC Campaign
Advertising
PRINT
Print ads were tailored for publications like Variety, Vanity Fair, and SAG-AFTRA, seamlessly incorporating critical acclaim into each. Additionally, a series of ads were designed for a special DBT Deadline/Awardsline mini magazine.
OUT-OF-HOME
The outreach strategy expanded to encompass out-of-home approaches in key locations within the LA market, such as Soho House and local shopping centers.