EXECUTION
Leveraging the iconic Nat Geo brand, we used striking images of elephants in their natural habitats all around the world to create key art and an array of platform artwork
National Geographic
Secrets of the Elephants
Advertising   |   Featured Key Art
DIGITAL CAMPAIGN
We integrated the series into potential audiences’ daily lives through a branded in-app Weather Channel experience. Incorporating iconic Nat Geo branding and striking frames from the series, the imagery of this activation shifted based on the user’s current weather conditions.
ON THE STREET
We set Nat Geo’s elephants loose in New York, bringing them to life with an animated supersign billboard in Times Square featuring the key art we designed alongside the trailer. This activation brought Times Square visitors face-to-face with the impressive stars of the series.