when technology creates magic
“Any sufficiently advanced technology is indistinguishable from magic.” —Arthur C. Clarke
what employees need for brands to excel
Every business wants their employees to think big, work hard, and even be inspirational. Psychologist Abraham Maslow has provided a blueprint.
a logo and a brand? a world of difference
what’s your type?
From The Iliad to Gone with the Wind to Star Wars, universal character types have lived within our culture since the beginnings of civilization.
on bread and branding
One might wonder what exactly bread has to do with branding, or design, or advertising. Never mind bread from 100 years ago.
