Matt Birdoff when technology creates magic Spotify Technology “Any sufficiently advanced technology is indistinguishable from magic.” —Arthur C. Clarke Read More
Suzy Jurist what employees need for brands to excel Productivity psychology Every business wants their employees to think big, work hard, and even be inspirational. Psychologist Abraham Maslow has provided a blueprint. Read More
Matt Birdoff what’s your type? archetypes Branding From The Iliad to Gone with the Wind to Star Wars, universal character types have lived within our culture since the beginnings of civilization. Read More
Matt Birdoff on bread and branding Advertising Branding One might wonder what exactly bread has to do with branding, or design, or advertising. Never mind bread from 100 years ago. Read More