espnW has been a leading voice in women’s sports for over a decade. With the current momentum surrounding women’s sports and female athletes, they launched a new branding campaign, “That’s a W.,” defining what a W truly meant. To help roll out the tagline, we created a unique, premium gift mailing targeting athletes, media influencers, and industry leaders, including speakers at the espnW: Women + Sports Summit. The custom gift boxes made an immediate impact and are still being reprinted to this day.
CHALLENGE
When espnW geared up to introduce their new tagline and brand campaign, That’s a W., they asked SJI to help raise awareness among busy industry and media leaders.
INSIGHT
The best way to make an immediate, can’t-miss impression on the target audience was to mail something right to their door: in this case, a package filled with a selection of thematic branded gifts.