Gehtsoft

Branding

Rebranding for
the future

With over 25 years of success behind them, Gehtsoft, a trusted name in software engineering, approached us to help evolve their brand for the future. While their technical capabilities were unmatched, their brand identity hadn’t kept pace—presenting a valuable opportunity to create a clearer, more cohesive presence that would better resonate with modern clients. We partnered with Gehtsoft to reimagine their brand from the ground up, developing a bold new brand platform and a dynamic visual identity system that better reflected the company’s forward-thinking ethos and client-first approach.

CHALLENGE
Gehtsoft had a strong legacy of technical excellence and a deep commitment to their clients’ success. With an eye on the future, they recognized the opportunity to elevate their brand to match the sophistication and impact of their work. By creating a more unified, energetic, and strategically aligned identity, they aimed to better connect with today’s tech-savvy audience and position themselves for their next chapter of growth.

INSIGHT
In a crowded field of software consultancies, differentiation is everything. We saw an opportunity to carve out a unique position for Gehtsoft—one that celebrated their engineering rigor and their rare ability to go beyond the spec sheet and uncover what clients truly need to succeed. This meant developing not just a new look, but an entirely new way of telling their story—concise, consistent, and full of energy.

APPROACH
We began with immersive stakeholder interviews and workshops to understand what truly drives Gehtsoft. Through this deep dive, two key themes emerged. First, an unwavering curiosity to solve client problems at the root level. And second, a deep pride in their craft, built on a foundation of engineering discipline and an unrelenting commitment to excellence. These values became the cornerstone of the new brand—informing everything from messaging to design to tone of voice.

LOGO & GRAPHICS PALETTE
To reflect evolution and continuity, we refined Gehtsoft’s logo into a mark that feels both familiar and fresh—preserving brand equity while introducing a modern, scalable form. A new graphic system, inspired by motion, energy, and the elegance of code, adds dynamism across touchpoints, complemented by a vibrant updated stationery suite.

Brand Story
"Working with the SJI team on Gehtsoft’s rebranding was an absolute pleasure. From day one, it felt like a true cultural fit. Their questions were thoughtful and revealing, their process refreshingly original, and their grasp of our vision was nearly instantaneous. They demonstrated an exceptional ability to take feedback on board and translate it into branding that’s not just exciting, but deeply aligned with who we are and what we stand for. The end result speaks directly to our core market — clear, compelling, and unmistakably us." Ivan Gekht CEO, Gehtsoft

BRAND PLATFORM
Gehtsoft’s rebrand centers on a bold, unifying platform that brings clarity and momentum to every touchpoint. The new tagline—Engineering Excellence—captures both what they build and how they think. Refreshed mission and vision statements put clients first while amplifying company culture. A sharper brand story reframes Gehtsoft as a true partner—one that digs deeper to solve what clients actually need. To maintain consistency across all channels, we developed a flexible communications system that spans web, marketing, email, and social media.

The Brand in Action
We brought the brand to life with a dynamic suite of real-world applications. Bold, modern event signage cuts through the noise, making Gehtsoft impossible to miss. Streamlined brand guidelines now anchor the company’s identity, while refreshed marketing collateral fuels both awareness and conversion.

OUTCOME
With a revitalized identity, Gehtsoft now presents itself as the company it has always been at its core: inventive, precise, and uncompromising in its pursuit of meaningful results. The new brand doesn’t just look sharper—it works harder, communicates more clearly, and positions Gehtsoft for continued growth and leadership in a highly competitive industry.

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