POSITIONING
The new positioning was embodied through a tagline focusing on the main benefit for customers: Get More With Us. The company’s mission, vision, and values were updated to align with the new direction, and a new brand story was created.
Clear Channel Outdoor
MARKETING MATERIALS
A full communications package was developed, including presentation decks, digital brochures, sell sheets, and templates for further executions.
BRAND GRAPHICS
A completely new visual palette was created around the idea of horizons and pathways, reflecting CCO’s brand promise of enabling customers to reach their audiences throughout their daily journeys in a fluid, impactful way. This dynamic, flexible system was designed to work across all types of media, with templates created for OOH, print, digital, social, and motion graphics.
“Suzy Jurist and her SJI team have been a pleasure to work with over the past 20 years. Moreover, they’ve been a trusted partner on consumer and trade ad campaigns, positioning work, digital strategy and corporate branding. No matter the size or scope, SJI ensures senior staff is dedicated to each project. They deliver strategic thinking. Exceptional design. Unprecedented professionalism. And they do it all with kindness and empathy.” KENETTA BAILEY SVP, Clear Channel Outdoor
ANIMATIONS
Animated storyboards showed how the new brand comes to life through video, while social media and digital ads were developed to illustrate how the brand extends across media tactics.
WEBSITE
We conducted a series of UX workshops, using our findings to develop strategic user personas that guided CCO’s website strategy and wireframes. Core site pages were designed before working files were handed over to CCO’s internal team for development, and we continued to provide consultation throughout the process. CCO’s Creative team leveraged the new visual identity package to design a new website that is modern, esthetically pleasing, and welcoming.