Team Rubicon
Brand Awareness Campaign

Advertising | Branding

Making a difference, one volunteer at a time

Team Rubicon is a global humanitarian organization, led by veterans, that is committed to serving communities faced with disasters and crises, when and where help is needed most. When they wanted to reach new types of volunteers, we created a digital out-of-home campaign showcasing a wide range of everyday people aiding in disaster relief, building on the idea that anyone could be a hero. The resulting campaign grew their volunteer base, and furthered their mission to respond to humanitarian crises around the world.

EXECUTION
Team Rubicon’s brand colors were leveraged to create a bold, striking design aesthetic that would immediately stand out in out-of-home tactics and was flexible enough to work across a wide range of sizes. Clear Channel Outdoor donated digital out-of-home media across the nation for use in the campaign, for which over 30 different executions were created.

“Suzy and her entire team at SJI were a pleasure to work with on our OOH campaign. They came to the table with several ideas and helped capture our messaging in a very concise and compelling way. Since launching the new OOH assets we’ve received very positive feedback from our volunteers, staff, and supporters.” Katrina Jameson Deputy Director, Brand & Creative Services, Team RUBICON

Team Rubicon Brand Awareness Campaign

Making a difference, one volunteer at a time

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Brand Awareness Campaign