The awards, previously named Children’s & Teen Choice Book Awards, have been produced annually by The Children’s Book Council since 2008. It was time for a name and logo refresh.

It was important that the new creative put an emphasis on kids’ participation in voting for the winners while also appealing to a wider audience of parents, educators, and program sponsors.

“Working with SJI was a dream! From the beginning they fully embraced and understood our goals for a long standing program that needed to change with the times. They brought so many ideas to the table, weighing in on items beyond the scope of work, and were an absolute pleasure to work with. The end result has taken our awards to a whole new level, both visually and as a program. Work with SJI. You will not be disappointed!”
Shaina Birkhead Associate Executive Director of The Children’s Book Council and Every Child a Reader