TAGLINE
We created the new tagline, The Smart Exchange, planting a flag in the ground and positioning Yieldmo based upon thier key strengths, while acting as the foundation for not just the campaign, but the company messaging as a whole.
Yieldmo
Brand campaign
CAMPAIGN
Ads paired fun, snappy headlines with clean, emoji-infused typography to grab attention and draw the audience in. The concept allowed us wide latitude to convey a range of benefits and ideas without getting weighed down by overly technical jargon or cliched technology images while also being easily adaptable to animations.
WEBSITE
Based on the campaign’s success, we were brought in to create a new branded look for Yieldmo. Our creative solution illustrated how Yieldmo’s technology translates incoming audience information into ad performance through AI and contextual data. We provided a design and graphics palette for key pages, then worked with their internal developers to roll out the fully redesigned website.
EU LAUNCH CAMPAIGN
In conjunction with the new website rollout, we created a campaign to help launch Yieldmo to potential European partners. For this audience, which was mostly unaware of the company, and for which privacy was less of a concern due to existing EU privacy regulations, we crafted a general campaign promoting Yieldmo’s solutions and offerings. The campaign ran across paid and owned media and set the stage for Yieldmo’s branded look and feel for future campaigns.
![](https://sjiassociates.com/wp-content/uploads/2024/06/7_Yieldmo-icons_2-scaled.jpg)
“The team at SJI are fantastic collaborators and operate as an extension of our team. They were uniquely able to take our company’s value propositions and turn them into a compelling ad campaign that has delivered outstanding results. I recommend them highly for their strategic thinking and dedication to going the extra mile in everything they produce.” MARI KIM NOVAK CHIEF MARKETING OFFICER, YIELDMO
![](https://sjiassociates.com/wp-content/uploads/2024/06/Yieldmo-quoteCookie2.png)