The New York Landmarks Conservancy

50 at 50 Exhibition

Advertising   |   Branding

Celebrating
50 years of preservation

The New York Landmarks Conservancy has spent the last fifty years preserving and protecting New York’s unique architectural heritage. To commemorate their anniversary, we created a new event identity and interactive exhibition celebrating their biggest successes and most iconic projects. Building upon the brand identity and website we previously established for the organization, the initiative was instrumental in generating enthusiasm for the Conservancy and its accomplishments among supporters, partners, and the general public.

CHALLENGE
Communicate half a century of the Conservancy’s varied and vital preservation work in an engaging, public-facing exhibition that spoke to both everyday New Yorkers and outside donors.

INSIGHT
To inspire interest and interaction, we ensured the exhibition was forward-looking and accessible, exciting audiences and donors about the next 50 years of the Conservancy’s work.

APPROACH
We built a digital platform for the Conservancy’s 50 at 50 Exhibition, showcasing 50 of their most iconic preservation projects around the City, a timeline of the Conservancy and NYC’s entwined history, and information about their free and accessible live events.

EXECUTION
To begin, we designed a new logo for the 50 at 50 Exhibition as an extension of the existing logo we created. Inspired by New York City’s historic architecture, it provided the foundation for the event microsite, featuring an interactive virtual gallery showcasing the exhibit’s 50 distinctive sites.

INVITING ENGAGEMENT
To highlight all 50 sites in a digestible and engaging way, we created a dynamic digital gallery that visitors could explore. Clicking through each preservation project, visitors could see historical and contemporary photos side-by-side, along with key information and how the Conservancy helped to preserve the site through restoration, loans, grants, and advocacy.view the exhibition

“We knew we needed SJI’s vision and skill to highlight 50 projects for our 50th anniversary. They turned what might have been a nice, but pedestrian, exhibition into something visually interesting and informative—and the project has gotten a great response. We love working with the SJI team.” Peg Breen President, The New York Landmarks Conservancy

VISUAL HISTORY
We also created an interactive timeline of the Conservancy’s 50-year history, giving visitors a sense of what New York City was like when the organization was founded, and how the Conservancy has worked to preserve the City we love in all its authenticity, grit, and beauty. Thomas Mellins and Donald Albrecht were the talented team charged with curating the experience.