IDENTITY | OUT-OF-HOME | KEY ART
Sexy, sassy, and a little sweet, SJI created the key art and logo for the original comedy series Born Again Virgin from TV One. The concept playfully illustrates the core premise of the series in a bold and colorful way.
The campaign launched with full page ads in national magazines, as well as out-of-home executions in core markets.
Creative was adapted for online tactics including banner campaigns and full page takeovers.